A significant rise in online shopping has seen delivery services rocket into unprecedented demand. With online shopping events such as Black Friday and Cyber Monday contributing to several large scale selling events, all with a requirement for speedy, flawless delivery options, this has put a strain on the delivery services throughout the UK.
But, where there is demand, there is a profit to be made, and for those of you wanting to start your own driving business, this could be the perfect time to start. There is a lot to consider when setting up your own business, and a key element of being successful is to brand yourself effectively. So, we have compiled some valuable tips to help you brand your delivery driving business.
USP (Unique Selling Point)
When starting a delivery driving business, it is essential to focus on what your company does or hopes to achieve that is better than your competitors. Having a clear USP will help bring focus to your brand so that it is noticeable and intriguing with your customers. Combine this with your company name and tagline, and you will have the foundation building blocks to your new business branding. Consider what you want people to think about you and your business and work from there.
It also gives you a pitch, so that if anyone asks you why you are different, you should have your answer. Make it different, make it compelling and make it easy to understand.
Define Visual Branding
Now, when it comes to driving, you are the pro. But can the same be said for creating visually capturing company materials such as logos, a website and design elements? Probably not, and that is OK.
But, as customers associate all these visual aspects with their perception of your business, visual branding is a significant investment to make when creating a business brand that looks professional and cohesive as part of a successful branding strategy. So, hire a professional. A good designer will learn about your business and use that information to create a brand that remains unique, eye-catching and matches your business.
Don’t disregard the basics; you can have expensive visual branding and an incredible USP, but you will struggle to build a positive brand reputation without exceptional service to your customers. Take care of the fundamentals every day, and you’ll find that word of mouth, and good reviews are a very reliable way to build a successful brand as a delivery driver.
Your service, staff, vans, goods in transit insurance cover all come into play when customers form an impression on a business. Cover the basics, and you’ll find yourself stacking up positive customer feedback and fuelling your brand to success.
While it can be easy to assume what the customer wants, it never does any harm to do some research to have actual data and statistics to work from. Understanding your customers and their buying habits will help you tailor your service to their needs which will add value to your brand and might even help you get to your USP by showing you gaps in the market where you can meet the demand of your customers, unlike competitors.
As a delivery driver, you will be customer-facing for every delivery you make; this gives you an opportunity to create an impression with your customers. One element of branding that is often overlooked and unappreciated is the power of a good uniform. Combining a smart, branded uniform with excellent customer service and a friendly attitude can help you establish your business brand and build your customers confidence in your values and services. Read more about workwear branding in our recent post.
An effective business branding strategy can help customers to build confidence in your business. By staying focused on your USP, how to meet your customer’s needs, and maintaining cohesive and eye-catching visual branding, you will be on the road to success.